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Event Details
Organic. Fair Trade. Cruelty-free. Energy efficient. FSC Certified. If you've been into a supermarket or big box store lately, you may have noticed that almost every product on the shelves today seems to be boasting an eco-friendly label or related certification. All told, there are some
400+ certifications vying for consumer attention – some are federal efforts,
others are NGO initiatives and some, like the Smart Choices Program, are
industry-led seals. With 1 in 4 U.S. consumers saying they have no way of
knowing a product is or does what it claims, are trustmarks a solution?
Join BBMG co-founder Mitch Baranowski for statistics from our 2009 Conscious Consumer Report, and our perspective on what it takes for a trustmark to break through the clutter and impact consumer purchasing behavior.
When & Where
We will send around a link closer to the date
Wednesday, October 14, 2009 from 2:00 PM to 3:30 PM (ET)
Add to my calendar
Hosted By
BBMG
With offices
in New York City and San Francisco, BBMG is a nationally-recognized firm
dedicated to creating innovative brands that reach, engage and inspire today's
increasingly conscious consumers. Recent clients include CLIF Bar, Eileen
Fisher, ShoreBank, Ceres, Green America and Social Venture Network. For more
information, visit www.bbmg.com
